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An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy.

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Title: An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy.
Authors: Juárez-Varón, David1 djuarez@upv.es, Tur-Viñes, Victoria2 victoria.tur@ua.es, Rabasa-Dolado, Alejandro3 a.rabasa@umh.es, Polotskaya, Kristina3 kristina.polotskaya@goumh.umh.es
Source: Social Sciences (2076-0760). Sep2020, Vol. 9 Issue 9, p162-162. 1p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Social+Sciences+%282076-0760%29%22">Social Sciences (2076-0760)</searchLink>. Sep2020, Vol. 9 Issue 9, p162-162. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=146084176
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        Value: 10.3390/socsci9090162
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