View in EDS PDF Full Text

La estrategia en las redes de una marca de moda.

Saved in:
Bibliographic Details
Title: La estrategia en las redes de una marca de moda.
Alternate Title: The network strategy of a fashion brand.
Authors: Parres Serrano, Bienvenida Araceli1 araceli.parres@edu.uah.es, García García, Francisco2 fgarciag@ucm.es, Matarín Rodríguez-Peral, Eva3 eva.matarin@urjc.es
Source: Revista Latina de Comunicación Social. 2020, Issue 77, p33-53. 21p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 149296238
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: La estrategia en las redes de una marca de moda.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: The network strategy of a fashion brand.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Parres+Serrano%2C+Bienvenida+Araceli%22">Parres Serrano, Bienvenida Araceli</searchLink><relatesTo>1</relatesTo><i> araceli.parres@edu.uah.es</i><br /><searchLink fieldCode="AR" term="%22García+García%2C+Francisco%22">García García, Francisco</searchLink><relatesTo>2</relatesTo><i> fgarciag@ucm.es</i><br /><searchLink fieldCode="AR" term="%22Matarín+Rodríguez-Peral%2C+Eva%22">Matarín Rodríguez-Peral, Eva</searchLink><relatesTo>3</relatesTo><i> eva.matarin@urjc.es</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revista+Latina+de+Comunicación+Social%22">Revista Latina de Comunicación Social</searchLink>. 2020, Issue 77, p33-53. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=149296238
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.4185/RLCS-2020-1448
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 33
    Titles:
      – TitleFull: La estrategia en las redes de una marca de moda.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Parres Serrano, Bienvenida Araceli
      – PersonEntity:
          Name:
            NameFull: García García, Francisco
      – PersonEntity:
          Name:
            NameFull: Matarín Rodríguez-Peral, Eva
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: 2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 11385820
          Numbering:
            – Type: issue
              Value: 77
          Titles:
            – TitleFull: Revista Latina de Comunicación Social
              Type: main
ResultId 1