Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising.
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| Title: | Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising. |
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| Authors: | Burton, Scot1 (AUTHOR) sburton@walton.uark.edu, Andrews, J. Craig2 (AUTHOR), Netemeyer, Richard G.3 (AUTHOR) |
| Source: | Journal of Consumer Affairs. Jun2021, Vol. 55 Issue 2, p609-621. 13p. 1 Color Photograph, 1 Diagram, 2 Charts. |
| Database: | Academic Search Ultimate |
| ISSN: | 00220078 |
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| DOI: | 10.1111/joca.12359 |
