Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico.
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| Title: | Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico. |
|---|---|
| Alternate Title: | Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. |
| Authors: | Torres-Mancera, Rocio1 rociotorres@uma.es, de las Heras-Pedrosa, Carlos1 cheras@uma.es, Jambrino-Maldonado, Carmen1 mcjambrino@uma.es, Iglesias-Sánchez, Patricia P.1 patricia.iglesias@uma.es |
| Source: | Revista Internacional de Relaciones Públicas. Jan-Jun2021, Vol. 11 Issue 21, p27-48. 22p. |
| Database: | Academic Search Ultimate |
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