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The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies.

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Title: The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies.
Authors: Abdel Halim, Eman (AUTHOR)
Source: Arab Journal of Administration. Mar2021, Vol. 41 Issue 1, p345-368. 24p.
Database: Academic Search Ultimate
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  Data: The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies.
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  Data: <searchLink fieldCode="JN" term="%22Arab+Journal+of+Administration%22">Arab Journal of Administration</searchLink>. Mar2021, Vol. 41 Issue 1, p345-368. 24p.
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        Value: 10.21608/aja.2021.29926
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        Text: English
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              Text: Mar2021
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