The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies.
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| Title: | The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies. |
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| Authors: | Abdel Halim, Eman (AUTHOR) |
| Source: | Arab Journal of Administration. Mar2021, Vol. 41 Issue 1, p345-368. 24p. |
| Database: | Academic Search Ultimate |
| ISSN: | 11105453 |
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| DOI: | 10.21608/aja.2021.29926 |
