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Análisis de los factores de comunicación que inciden en la fidelización de los públicos universitarios.

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Title: Análisis de los factores de comunicación que inciden en la fidelización de los públicos universitarios.
Alternate Title: Analysis of communication factors influencing customer loyalty among university students.
Authors: Duque Rengel, Vanessa Karina1 vkduque@utpl.edu.ec, Abendaño Ramírez, Mónica Elizabeth1 mabendano@utpl.edu.ec, Velásquez Benavides, Andrea Victoria1 avvelasquez@utpl.edu.ec
Source: Revista Latina de Comunicación Social. 2017, Issue 72, p751-764. 14p.
Database: Academic Search Ultimate
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  Data: Analysis of communication factors influencing customer loyalty among university students.
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  Data: <searchLink fieldCode="JN" term="%22Revista+Latina+de+Comunicación+Social%22">Revista Latina de Comunicación Social</searchLink>. 2017, Issue 72, p751-764. 14p.
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        Value: 10.4185/RLCS-2017-1190
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      – Code: spa
        Text: Spanish
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        PageCount: 14
        StartPage: 751
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      – TitleFull: Análisis de los factores de comunicación que inciden en la fidelización de los públicos universitarios.
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            NameFull: Duque Rengel, Vanessa Karina
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            NameFull: Abendaño Ramírez, Mónica Elizabeth
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            NameFull: Velásquez Benavides, Andrea Victoria
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              Text: 2017
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              Y: 2017
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              Value: 72
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            – TitleFull: Revista Latina de Comunicación Social
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