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DTC Advertising's Benefits Far Outweigh Its Imperfections.

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Title: DTC Advertising's Benefits Far Outweigh Its Imperfections.
Authors: Kelly, Pat1 pat.ke!ly@pfizcr.com
Source: Health Affairs. Jan-Jun2004 Supp Web Exclusives, Vol. 23, p246-248. 3p.
Database: Academic Search Ultimate
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        Text: English
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      – TitleFull: DTC Advertising's Benefits Far Outweigh Its Imperfections.
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              Text: Jan-Jun2004 Supp Web Exclusives
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