"Our fair trade coffee tastes better": It might, but under what conditions? - Carr, Stuart C.; Meyer, Ines; Saxena, Mahima; Seubert, Christian; Hopfgartner, Lisa; Arora, Bimal; Jyoti, Divya; Rugimbana, Robert; Kempton, Heather; Marai, Leo (Journal of Consumer Affairs, 2022)