Alavancagem de marca: um estudo de caso.
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| Title: | Alavancagem de marca: um estudo de caso. |
|---|---|
| Alternate Title: | Brand leverage: a case study. |
| Authors: | de Souza Ramser, Claudia Aline1 claudiaramser@hotmail.com, Strassburger, Vinícius2 vinistrassburger@bol.com.br, Bilibio Antonello, Nádya Regina3 nadya@san.uri.com, Marasca, Letícia4 leticiamarasca@yahoo.com.br, da Rosa da Rosa, Camila Caponi5 camilacaponi@gmail.com, Marcos Bezerra, Antonio6 bezerraeco@gmail.com, Dias Lopes, Luis Felipe7 lflopes67@yahoo.com.br, Mendonça Souza, Francisca8 kikamatcom@gmail.com |
| Source: | GeSec: Revista de Gestao e Secretariado. 2023, Vol. 14 Issue 3, p3736-3749. 14p. |
| Database: | Academic Search Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: asn DbLabel: Academic Search Ultimate An: 163173562 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Alavancagem de marca: um estudo de caso. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Brand leverage: a case study. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22de+Souza+Ramser%2C+Claudia+Aline%22">de Souza Ramser, Claudia Aline</searchLink><relatesTo>1</relatesTo><i> claudiaramser@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Strassburger%2C+Vinícius%22">Strassburger, Vinícius</searchLink><relatesTo>2</relatesTo><i> vinistrassburger@bol.com.br</i><br /><searchLink fieldCode="AR" term="%22Bilibio+Antonello%2C+Nádya+Regina%22">Bilibio Antonello, Nádya Regina</searchLink><relatesTo>3</relatesTo><i> nadya@san.uri.com</i><br /><searchLink fieldCode="AR" term="%22Marasca%2C+Letícia%22">Marasca, Letícia</searchLink><relatesTo>4</relatesTo><i> leticiamarasca@yahoo.com.br</i><br /><searchLink fieldCode="AR" term="%22da+Rosa+da+Rosa%2C+Camila+Caponi%22">da Rosa da Rosa, Camila Caponi</searchLink><relatesTo>5</relatesTo><i> camilacaponi@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Marcos+Bezerra%2C+Antonio%22">Marcos Bezerra, Antonio</searchLink><relatesTo>6</relatesTo><i> bezerraeco@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Dias+Lopes%2C+Luis+Felipe%22">Dias Lopes, Luis Felipe</searchLink><relatesTo>7</relatesTo><i> lflopes67@yahoo.com.br</i><br /><searchLink fieldCode="AR" term="%22Mendonça+Souza%2C+Francisca%22">Mendonça Souza, Francisca</searchLink><relatesTo>8</relatesTo><i> kikamatcom@gmail.com</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22GeSec%3A+Revista+de+Gestao+e+Secretariado%22">GeSec: Revista de Gestao e Secretariado</searchLink>. 2023, Vol. 14 Issue 3, p3736-3749. 14p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=163173562 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.7769/gesec.v14i3.1846 Languages: – Code: por Text: Portuguese PhysicalDescription: Pagination: PageCount: 14 StartPage: 3736 Titles: – TitleFull: Alavancagem de marca: um estudo de caso. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: de Souza Ramser, Claudia Aline – PersonEntity: Name: NameFull: Strassburger, Vinícius – PersonEntity: Name: NameFull: Bilibio Antonello, Nádya Regina – PersonEntity: Name: NameFull: Marasca, Letícia – PersonEntity: Name: NameFull: da Rosa da Rosa, Camila Caponi – PersonEntity: Name: NameFull: Marcos Bezerra, Antonio – PersonEntity: Name: NameFull: Dias Lopes, Luis Felipe – PersonEntity: Name: NameFull: Mendonça Souza, Francisca IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: 2023 Type: published Y: 2023 Identifiers: – Type: issn-print Value: 21789010 Numbering: – Type: volume Value: 14 – Type: issue Value: 3 Titles: – TitleFull: GeSec: Revista de Gestao e Secretariado Type: main |
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