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Wokebranding: causas sociales como estrategias de marca. Un estado del arte en Chile.

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Title: Wokebranding: causas sociales como estrategias de marca. Un estado del arte en Chile.
Alternate Title: Wokebranding: social causes as branding strategies. State of the art in Chile.
Authors: GOLDSACK-TREBILCOCK, SEBASTIÁN1 sgoldsack@uandes.cl, LABARCA, CLAUDIA2 claudialabarca@uc.cl, MUJICA, CONSTANZA2 mcmujica@uc.cl
Source: Comunicación y Sociedad (0188-252X). 2022, Vol. 19, p1-26. 26p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Comunicación+y+Sociedad+%280188-252X%29%22">Comunicación y Sociedad (0188-252X)</searchLink>. 2022, Vol. 19, p1-26. 26p.
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        Value: 10.32870/cys.v2022.7835
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      – Code: spa
        Text: Spanish
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        PageCount: 26
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      – TitleFull: Wokebranding: causas sociales como estrategias de marca. Un estado del arte en Chile.
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            NameFull: LABARCA, CLAUDIA
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              Text: 2022
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              Y: 2022
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              Value: 19
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