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Unconventional CSR communication and brand narrative construction elements of two case studies: La Fageda and La Casa de Carlota.

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Title: Unconventional CSR communication and brand narrative construction elements of two case studies: La Fageda and La Casa de Carlota.
Alternate Title: La comunicación no convencional de la RSE y los elementos de construcción de la narrativa de marca a través de dos casos de estudio: La Fageda y La Casa de Carlota.
A comunicação não convencional da RSE e os elementos de construção da narrativa da marca através de dois estudos de caso: La Fageda e La Casa de Carlota.
Authors: López-González, Jesús1, Freire-Sánchez, Alfonso1, Vidal-Mestre, Montserrat2
Source: Icono 14. ene-jul2023, Vol. 21 Issue 1, p1-19. 19p.
Database: Academic Search Ultimate
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  Data: Unconventional CSR communication and brand narrative construction elements of two case studies: La Fageda and La Casa de Carlota.
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  Data: La comunicación no convencional de la RSE y los elementos de construcción de la narrativa de marca a través de dos casos de estudio: La Fageda y La Casa de Carlota.<br />A comunicação não convencional da RSE e os elementos de construção da narrativa da marca através de dois estudos de caso: La Fageda e La Casa de Carlota.
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  Data: <searchLink fieldCode="AR" term="%22López-González%2C+Jesús%22">López-González, Jesús</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Freire-Sánchez%2C+Alfonso%22">Freire-Sánchez, Alfonso</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Vidal-Mestre%2C+Montserrat%22">Vidal-Mestre, Montserrat</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Icono+14%22">Icono 14</searchLink>. ene-jul2023, Vol. 21 Issue 1, p1-19. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=164896635
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        Value: 10.7195/ri14.v21i1.1955
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        Text: English
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              Text: ene-jul2023
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              Y: 2023
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