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Sosyal Medya Fenomenlerinin Marka Tercihine Etkisinde Duygusal Katılım ve Kaynak Güvenilirliği Faktörlerinin Rolü: Instagram Örneği.

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Title: Sosyal Medya Fenomenlerinin Marka Tercihine Etkisinde Duygusal Katılım ve Kaynak Güvenilirliği Faktörlerinin Rolü: Instagram Örneği.
Alternate Title: The Role of Emotional Involvement and Source Reliability in The Effect of Micro-Celebrities on Brand Preference: Instagram Example.
Authors: POYRAZ, Ömer Osman1 opoyraz@aku.edu.tr, KARACA, Yusuf2 karaca@aku.edu.tr
Source: Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si. Jun2023, Vol. 25 Issue 44, p238-256. 19p.
Database: Academic Search Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=165103043
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      – Code: tur
        Text: Turkish
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        PageCount: 19
        StartPage: 238
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      – TitleFull: Sosyal Medya Fenomenlerinin Marka Tercihine Etkisinde Duygusal Katılım ve Kaynak Güvenilirliği Faktörlerinin Rolü: Instagram Örneği.
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            NameFull: POYRAZ, Ömer Osman
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            NameFull: KARACA, Yusuf
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            – D: 01
              M: 06
              Text: Jun2023
              Type: published
              Y: 2023
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              Value: 25
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              Value: 44
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            – TitleFull: Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si
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