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Estratégias de contrapublicidade infantil por marcas: atos de comunicação da Mercur vinculados a valores socioeducacionais.

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Title: Estratégias de contrapublicidade infantil por marcas: atos de comunicação da Mercur vinculados a valores socioeducacionais.
Alternate Title: Subvertising-k strategies practiced by brands: brand communication acts from Mercur connected to social and educational values.
Estrategias socio-comerciales en la publicidad que dialoga con los niños: actos de comunicación de Mercur vinculados a valores socioeducativos.
Authors: Guedes, Brenda Lyra1, Uchôa Craveiro, Pâmela Saunders2
Source: Comunicação & Sociedade. set-dez2022, Vol. 44 Issue 3, p165-196. 32p.
Database: Academic Search Ultimate
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  Data: Estratégias de contrapublicidade infantil por marcas: atos de comunicação da Mercur vinculados a valores socioeducacionais.
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  Data: Subvertising-k strategies practiced by brands: brand communication acts from Mercur connected to social and educational values.<br />Estrategias socio-comerciales en la publicidad que dialoga con los niños: actos de comunicación de Mercur vinculados a valores socioeducativos.
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  Data: <searchLink fieldCode="AR" term="%22Guedes%2C+Brenda+Lyra%22">Guedes, Brenda Lyra</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Uchôa+Craveiro%2C+Pâmela+Saunders%22">Uchôa Craveiro, Pâmela Saunders</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Comunicação+%26+Sociedade%22">Comunicação & Sociedade</searchLink>. set-dez2022, Vol. 44 Issue 3, p165-196. 32p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=172033404
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      – Code: por
        Text: Portuguese
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        PageCount: 32
        StartPage: 165
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      – TitleFull: Estratégias de contrapublicidade infantil por marcas: atos de comunicação da Mercur vinculados a valores socioeducacionais.
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            NameFull: Uchôa Craveiro, Pâmela Saunders
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              Text: set-dez2022
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              Y: 2022
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              Value: 44
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            – TitleFull: Comunicação & Sociedade
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