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La motivación, la lealtad y compromiso como precursores de las comunidades de marca.

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Title: La motivación, la lealtad y compromiso como precursores de las comunidades de marca.
Alternate Title: Motivation, loyalty, and commitment as pioneers of brand communities.
Authors: Triana, Gerson Jaquin Cristancho1 (AUTHOR) gcristanchot@ecci.edu.co, Gómez, Yezid Alfonso Cancino2 (AUTHOR) ycancino@ecci.du.co
Source: Revista de Comunicación. sep2023-feb2024, Vol. 22 Issue 2, p59-77. 19p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Revista+de+Comunicación%22">Revista de Comunicación</searchLink>. sep2023-feb2024, Vol. 22 Issue 2, p59-77. 19p.
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        Value: 10.26441/RC22.2-2023-3185
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        Text: Spanish
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      – TitleFull: La motivación, la lealtad y compromiso como precursores de las comunidades de marca.
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              Text: sep2023-feb2024
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