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LOS MILLENNIALS Y LA HONESTIDAD COMO VALOR DE MARCA. EL CASO GOIKO EN INSTAGRAM.

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Title: LOS MILLENNIALS Y LA HONESTIDAD COMO VALOR DE MARCA. EL CASO GOIKO EN INSTAGRAM.
Alternate Title: MILLENNIALS AND HONESTY AS A BRAND VALUE. THE GOIKO CASE ON INSTAGRAM.
OS MILLENNIALS E A HONESTIDADE COMO VALOR DE MARCA. O CASO GOIKO NO INSTAGRAM.
Authors: Brandariz Portela, Tania1 tabranda@ucm.es, Ortega Fernández, Eglée1 eortegafe@nebrija.es, Padilla Castillo, Graciela1 gracielp@ucm.es
Source: Revista de Comunicación de la SEECI. 2023, Issue 56, p214-238. 25p.
Database: Academic Search Ultimate
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  Data: LOS MILLENNIALS Y LA HONESTIDAD COMO VALOR DE MARCA. EL CASO GOIKO EN INSTAGRAM.
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  Data: MILLENNIALS AND HONESTY AS A BRAND VALUE. THE GOIKO CASE ON INSTAGRAM.<br />OS MILLENNIALS E A HONESTIDADE COMO VALOR DE MARCA. O CASO GOIKO NO INSTAGRAM.
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  Data: <searchLink fieldCode="AR" term="%22Brandariz+Portela%2C+Tania%22">Brandariz Portela, Tania</searchLink><relatesTo>1</relatesTo><i> tabranda@ucm.es</i><br /><searchLink fieldCode="AR" term="%22Ortega+Fernández%2C+Eglée%22">Ortega Fernández, Eglée</searchLink><relatesTo>1</relatesTo><i> eortegafe@nebrija.es</i><br /><searchLink fieldCode="AR" term="%22Padilla+Castillo%2C+Graciela%22">Padilla Castillo, Graciela</searchLink><relatesTo>1</relatesTo><i> gracielp@ucm.es</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+de+Comunicación+de+la+SEECI%22">Revista de Comunicación de la SEECI</searchLink>. 2023, Issue 56, p214-238. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=173508285
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        Value: 10.15198/seeci.2023.56.e820
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      – Code: spa
        Text: Spanish
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        PageCount: 25
        StartPage: 214
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      – TitleFull: LOS MILLENNIALS Y LA HONESTIDAD COMO VALOR DE MARCA. EL CASO GOIKO EN INSTAGRAM.
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            NameFull: Brandariz Portela, Tania
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            NameFull: Ortega Fernández, Eglée
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              Text: 2023
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              Y: 2023
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              Value: 56
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