View in EDS PDF Full Text

La publicidad prosocial y la comunicación de la RSC: estudio de caso de la campaña Héroes de hoy.

Saved in:
Bibliographic Details
Title: La publicidad prosocial y la comunicación de la RSC: estudio de caso de la campaña Héroes de hoy.
Alternate Title: Prosocial advertising and CSR communication: case study of the campaign Héroes de hoy.
Gizartearen aldeko publizitatea eta RSCren komunikazioa: Héroes de hoy kanpainaren kasu azterketa.
Authors: Cifuentes-Albeza, Rocío1 rcifuentes@umh.es, Martínez-Cano, Francisco-Julián1
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. nov/dec2023, Vol. 28 Issue 55, p129-151. 23p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 174705126
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: La publicidad prosocial y la comunicación de la RSC: estudio de caso de la campaña Héroes de hoy.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Prosocial advertising and CSR communication: case study of the campaign Héroes de hoy.<br />Gizartearen aldeko publizitatea eta RSCren komunikazioa: Héroes de hoy kanpainaren kasu azterketa.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Cifuentes-Albeza%2C+Rocío%22">Cifuentes-Albeza, Rocío</searchLink><relatesTo>1</relatesTo><i> rcifuentes@umh.es</i><br /><searchLink fieldCode="AR" term="%22Martínez-Cano%2C+Francisco-Julián%22">Martínez-Cano, Francisco-Julián</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Zer%3A+Journal+of+Communication+Studies+%2F+Revista+de+Estudios+de+Comunicacion+%2F+Komunikazio+Ikasketen+Aldizkaria%22">Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria</searchLink>. nov/dec2023, Vol. 28 Issue 55, p129-151. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=174705126
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1387/zer.25095
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 129
    Titles:
      – TitleFull: La publicidad prosocial y la comunicación de la RSC: estudio de caso de la campaña Héroes de hoy.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Cifuentes-Albeza, Rocío
      – PersonEntity:
          Name:
            NameFull: Martínez-Cano, Francisco-Julián
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: nov/dec2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 11371102
          Numbering:
            – Type: volume
              Value: 28
            – Type: issue
              Value: 55
          Titles:
            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
              Type: main
ResultId 1