APA (7th ed.) Citation

Jhang-Li, J., & Liou, J. (2024). An analysis of operating strategy for a video live streaming platform: Advertisement, advertorial, and donation. Information Technology & Management, 25(1), 51. https://doi.org/10.1007/s10799-023-00387-x

Chicago Style (17th ed.) Citation

Jhang-Li, Jhih-Hua, and Jyh-Hwa Liou. "An Analysis of Operating Strategy for a Video Live Streaming Platform: Advertisement, Advertorial, and Donation." Information Technology & Management 25, no. 1 (2024): 51. https://doi.org/10.1007/s10799-023-00387-x.

MLA (9th ed.) Citation

Jhang-Li, Jhih-Hua, and Jyh-Hwa Liou. "An Analysis of Operating Strategy for a Video Live Streaming Platform: Advertisement, Advertorial, and Donation." Information Technology & Management, vol. 25, no. 1, 2024, p. 51, https://doi.org/10.1007/s10799-023-00387-x.