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An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation.

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Title: An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation.
Authors: Jhang-Li, Jhih-Hua1 jhangli@mgt.ncu.edu.tw, Liou, Jyh-Hwa2
Source: Information Technology & Management. Mar2024, Vol. 25 Issue 1, p51-68. 18p.
Database: Academic Search Ultimate
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        Value: 10.1007/s10799-023-00387-x
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        Text: English
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              Text: Mar2024
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