An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation.
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| Title: | An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation. |
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| Authors: | Jhang-Li, Jhih-Hua1 jhangli@mgt.ncu.edu.tw, Liou, Jyh-Hwa2 |
| Source: | Information Technology & Management. Mar2024, Vol. 25 Issue 1, p51-68. 18p. |
| Database: | Academic Search Ultimate |
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