The best advertising strategy to communicate about the Paralympic Games?
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| Title: | The best advertising strategy to communicate about the Paralympic Games? |
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| Alternate Title: | ¿Cuál es la mejor estrategia publicitaria para comunicar sobre los Juegos Paralímpicos? |
| Authors: | Álvarez Villa, Àngels1 aalvarez@uchceu.es, Femenía Almerich, Sandra1 sfemenia@uchceu.es, Ausin Azofra, José Manuel2 josemanuelausin@gmail.com |
| Source: | Communication & Society. 2024, Vol. 37 Issue 3, p91-106. 32p. |
| Database: | Academic Search Ultimate |
| ISSN: | 23867876 |
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| DOI: | 10.15581/003.37.3.91-106 |
