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The best advertising strategy to communicate about the Paralympic Games?

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Title: The best advertising strategy to communicate about the Paralympic Games?
Alternate Title: ¿Cuál es la mejor estrategia publicitaria para comunicar sobre los Juegos Paralímpicos?
Authors: Álvarez Villa, Àngels1 aalvarez@uchceu.es, Femenía Almerich, Sandra1 sfemenia@uchceu.es, Ausin Azofra, José Manuel2 josemanuelausin@gmail.com
Source: Communication & Society. 2024, Vol. 37 Issue 3, p91-106. 32p.
Database: Academic Search Ultimate
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  Data: ¿Cuál es la mejor estrategia publicitaria para comunicar sobre los Juegos Paralímpicos?
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  Data: <searchLink fieldCode="AR" term="%22Álvarez+Villa%2C+Àngels%22">Álvarez Villa, Àngels</searchLink><relatesTo>1</relatesTo><i> aalvarez@uchceu.es</i><br /><searchLink fieldCode="AR" term="%22Femenía+Almerich%2C+Sandra%22">Femenía Almerich, Sandra</searchLink><relatesTo>1</relatesTo><i> sfemenia@uchceu.es</i><br /><searchLink fieldCode="AR" term="%22Ausin+Azofra%2C+José+Manuel%22">Ausin Azofra, José Manuel</searchLink><relatesTo>2</relatesTo><i> josemanuelausin@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Communication+%26+Society%22">Communication & Society</searchLink>. 2024, Vol. 37 Issue 3, p91-106. 32p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=178198008
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        Value: 10.15581/003.37.3.91-106
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      – Code: eng
        Text: English
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      – TitleFull: The best advertising strategy to communicate about the Paralympic Games?
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            NameFull: Femenía Almerich, Sandra
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              Text: 2024
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              Y: 2024
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            – TitleFull: Communication & Society
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