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DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.

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Title: DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.
Alternate Title: DISTINGUISHING GREEN MARKETING FROM GREENWASHING: INSIGHTS FROM DATA ANALYSIS OF BANCO DO BRASIL S.A. AND NATURA & CO.
Authors: da Costa, Camila1, Schreiber, Dusan1, Schmitt Figueiró, Paola1, Pereira Viana, Luciane1
Source: Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-20. 20p.
Database: Academic Search Ultimate
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  Data: DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.
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  Data: DISTINGUISHING GREEN MARKETING FROM GREENWASHING: INSIGHTS FROM DATA ANALYSIS OF BANCO DO BRASIL S.A. AND NATURA & CO.
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  Data: <searchLink fieldCode="AR" term="%22da+Costa%2C+Camila%22">da Costa, Camila</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Schreiber%2C+Dusan%22">Schreiber, Dusan</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Schmitt+Figueiró%2C+Paola%22">Schmitt Figueiró, Paola</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Pereira+Viana%2C+Luciane%22">Pereira Viana, Luciane</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Comunicação+e+Sociedade%22">Comunicação e Sociedade</searchLink>. ene-jun2024, Vol. 45, p1-20. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=178901567
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        Value: 10.17231/comsoc.45(2024).5154
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      – Code: por
        Text: Portuguese
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      – TitleFull: DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.
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              Text: ene-jun2024
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              Y: 2024
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