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HOW WELL DOES THE 9-POINT HEDONIC SCALE PREDICT PURCHASE FREQUENCY?

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Bibliographic Details
Title: HOW WELL DOES THE 9-POINT HEDONIC SCALE PREDICT PURCHASE FREQUENCY?
Authors: ROSAS‐NEXTICAPA, M.1 (AUTHOR), ANGULO, O.1 (AUTHOR), O'MAHONY, M.2 (AUTHOR)
Source: Journal of Sensory Studies. Aug2005, Vol. 20 Issue 4, p313-331. 19p.
Database: Academic Search Ultimate
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ISSN:08878250
DOI:10.1111/j.1745-459X.2005.00027.x