ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community.

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Title: ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community.
Authors: Martín, Luis Rodrigo1, Viniegra, Luis Mañas2, Gómez, Patricia Núñez2
Source: Visual Review. 2024, Vol. 16 Issue 6, p101-112. 11p.
Database: Academic Search Ultimate
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DbLabel: Academic Search Ultimate
An: 180283323
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community.
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  Data: <searchLink fieldCode="AR" term="%22Martín%2C+Luis+Rodrigo%22">Martín, Luis Rodrigo</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Viniegra%2C+Luis+Mañas%22">Viniegra, Luis Mañas</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Gómez%2C+Patricia+Núñez%22">Gómez, Patricia Núñez</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Visual+Review%22">Visual Review</searchLink>. 2024, Vol. 16 Issue 6, p101-112. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=180283323
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.62161/revvisual.v16.5332
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 101
    Titles:
      – TitleFull: ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community.
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            NameFull: Martín, Luis Rodrigo
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            NameFull: Viniegra, Luis Mañas
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            NameFull: Gómez, Patricia Núñez
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            – D: 01
              M: 11
              Text: 2024
              Type: published
              Y: 2024
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              Value: 16
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              Value: 6
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            – TitleFull: Visual Review
              Type: main
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