APA (7th ed.) Citation

Zhang, L., & Wu, X. (2025). Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach. PLoS ONE, 20(2), 1. https://doi.org/10.1371/journal.pone.0314682

Chicago Style (17th ed.) Citation

Zhang, Liping, and Xueping Wu. "Exploring the Underlying Mechanisms of Customers' Intention to Adopt Product Recommendations from Live Streamers: A Moderated Mediation Approach." PLoS ONE 20, no. 2 (2025): 1. https://doi.org/10.1371/journal.pone.0314682.

MLA (9th ed.) Citation

Zhang, Liping, and Xueping Wu. "Exploring the Underlying Mechanisms of Customers' Intention to Adopt Product Recommendations from Live Streamers: A Moderated Mediation Approach." PLoS ONE, vol. 20, no. 2, 2025, p. 1, https://doi.org/10.1371/journal.pone.0314682.