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Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach.

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Bibliographic Details
Title: Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach.
Authors: Zhang, Liping1 (AUTHOR) zlp_2012@163.com, Wu, Xueping1 (AUTHOR)
Source: PLoS ONE. 2/13/2025, Vol. 20 Issue 2, p1-25. 25p.
Database: Academic Search Ultimate
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Description
ISSN:19326203
DOI:10.1371/journal.pone.0314682