Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach.
Saved in:
| Title: | Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach. |
|---|---|
| Authors: | Zhang, Liping1 (AUTHOR) zlp_2012@163.com, Wu, Xueping1 (AUTHOR) |
| Source: | PLoS ONE. 2/13/2025, Vol. 20 Issue 2, p1-25. 25p. |
| Database: | Academic Search Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
