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THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.

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Title: THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.
Authors: Anjani, Maryet Dwi1 mdaanjani11@gmail.com, Dananjaya, Irwandaru1 irwan.ndaru@staff.gunadarma.ac.id
Source: Eduvest: Journal Of Universal Studies. Feb2025, Vol. 5 Issue 2, p2100-2118. 19p.
Database: Academic Search Ultimate
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  Data: THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.
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  Data: <searchLink fieldCode="AR" term="%22Anjani%2C+Maryet+Dwi%22">Anjani, Maryet Dwi</searchLink><relatesTo>1</relatesTo><i> mdaanjani11@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Dananjaya%2C+Irwandaru%22">Dananjaya, Irwandaru</searchLink><relatesTo>1</relatesTo><i> irwan.ndaru@staff.gunadarma.ac.id</i>
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  Data: <searchLink fieldCode="JN" term="%22Eduvest%3A+Journal+Of+Universal+Studies%22">Eduvest: Journal Of Universal Studies</searchLink>. Feb2025, Vol. 5 Issue 2, p2100-2118. 19p.
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        Value: 10.59188/eduvest.v5i2.50848
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      – Code: eng
        Text: English
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      – TitleFull: THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.
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              Text: Feb2025
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