REVEALING THE MEANING OF ÉMBU IN BUYING AND SELLING TRANSACTIONS IN MADURA: A PHENOMENOLOGICAL STUDY. - Dewi, Ika Oktaviana; Setiawan, Nanang; Rohemah, Riskiyatur; Muria, Risky Mezi; Wahyudi, Imam (Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 2024)