Análise dos Desafios do Marketing Digital: Estudo de Caso em uma Empresa de Assessoria de Marketing.

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Title: Análise dos Desafios do Marketing Digital: Estudo de Caso em uma Empresa de Assessoria de Marketing.
Alternate Title: Analysis of Digital Marketing Challenges: Case Study in a Marketing Consulting Company.
Análisis de los Retos del Marketing Digital: caso Práctico en una Empresa de Consultoría de Marketing.
Authors: Pimentel Wang, Lucas1 lucaswang@estudante.ufscar.br, de Assumpção, Michael Luiz Pinto1 michael70@estudante.ufscar.br, Machado Botelho, João Pedro1 joao.botelho@estudante.ufscar.br, de Vasconcelos Costa, Gustavo Mendes1 gustavovasconcelos@estudante.ufscar.br, Pakes, Paulo Renato2 paulopakes@ufscar.br, Vicentin, Damaris Chieregato3 damarisv@unicamp.br
Source: GeSec: Revista de Gestao e Secretariado. 2025, Vol. 16 Issue 4, p1-22. 22p.
Database: Academic Search Ultimate
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  Data: Análise dos Desafios do Marketing Digital: Estudo de Caso em uma Empresa de Assessoria de Marketing.
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  Data: Analysis of Digital Marketing Challenges: Case Study in a Marketing Consulting Company.<br />Análisis de los Retos del Marketing Digital: caso Práctico en una Empresa de Consultoría de Marketing.
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  Data: <searchLink fieldCode="AR" term="%22Pimentel+Wang%2C+Lucas%22">Pimentel Wang, Lucas</searchLink><relatesTo>1</relatesTo><i> lucaswang@estudante.ufscar.br</i><br /><searchLink fieldCode="AR" term="%22de+Assumpção%2C+Michael+Luiz+Pinto%22">de Assumpção, Michael Luiz Pinto</searchLink><relatesTo>1</relatesTo><i> michael70@estudante.ufscar.br</i><br /><searchLink fieldCode="AR" term="%22Machado+Botelho%2C+João+Pedro%22">Machado Botelho, João Pedro</searchLink><relatesTo>1</relatesTo><i> joao.botelho@estudante.ufscar.br</i><br /><searchLink fieldCode="AR" term="%22de+Vasconcelos+Costa%2C+Gustavo+Mendes%22">de Vasconcelos Costa, Gustavo Mendes</searchLink><relatesTo>1</relatesTo><i> gustavovasconcelos@estudante.ufscar.br</i><br /><searchLink fieldCode="AR" term="%22Pakes%2C+Paulo+Renato%22">Pakes, Paulo Renato</searchLink><relatesTo>2</relatesTo><i> paulopakes@ufscar.br</i><br /><searchLink fieldCode="AR" term="%22Vicentin%2C+Damaris+Chieregato%22">Vicentin, Damaris Chieregato</searchLink><relatesTo>3</relatesTo><i> damarisv@unicamp.br</i>
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  Data: <searchLink fieldCode="JN" term="%22GeSec%3A+Revista+de+Gestao+e+Secretariado%22">GeSec: Revista de Gestao e Secretariado</searchLink>. 2025, Vol. 16 Issue 4, p1-22. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=185429545
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        Value: 10.7769/gesec.v16i4.4833
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      – Code: por
        Text: Portuguese
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              Text: 2025
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