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Decoding Green Consumption Behavior Among Chinese Consumers: Insights from Machine Learning Models on Emotional and Social Influences.

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Bibliographic Details
Title: Decoding Green Consumption Behavior Among Chinese Consumers: Insights from Machine Learning Models on Emotional and Social Influences.
Authors: Lu, Ying1 (AUTHOR), Park, Sang-Do2 (AUTHOR) sdpark@konkuk.ac.kr
Source: Behavioral Sciences (2076-328X). May2025, Vol. 15 Issue 5, p616. 28p.
Database: Academic Search Ultimate
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ISSN:2076328X
DOI:10.3390/bs15050616