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Impacto en los Costos de las Acciones Innovadoras de Marketing en la Gestión de Productos y en las Preferencias de Compra Infantil en México.

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Title: Impacto en los Costos de las Acciones Innovadoras de Marketing en la Gestión de Productos y en las Preferencias de Compra Infantil en México.
Alternate Title: Impact of Innovative Marketing Actions on Product Management Costs And Children's Purchasing Preferences in Mexico.
Impacto de Ações Inovadoras de Marketing nos Custos de Gestão de Produtos e nas Preferências de Compra de Crianças no México.
Authors: Pérez Franco, Verónica de Jesús1 vperezf2100@alumno.ipn.mx, Moreno Escobar, Jesús Jaime2 jmorenoe@ipn.mx, Coria Páez, Ana Lilia3 acoria@ipn.mx
Source: GeSec: Revista de Gestao e Secretariado. 2025, Vol. 16 Issue 5, p1-17. 17p.
Database: Academic Search Ultimate
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  Data: Impacto en los Costos de las Acciones Innovadoras de Marketing en la Gestión de Productos y en las Preferencias de Compra Infantil en México.
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  Data: Impact of Innovative Marketing Actions on Product Management Costs And Children's Purchasing Preferences in Mexico.<br />Impacto de Ações Inovadoras de Marketing nos Custos de Gestão de Produtos e nas Preferências de Compra de Crianças no México.
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  Data: <searchLink fieldCode="AR" term="%22Pérez+Franco%2C+Verónica+de+Jesús%22">Pérez Franco, Verónica de Jesús</searchLink><relatesTo>1</relatesTo><i> vperezf2100@alumno.ipn.mx</i><br /><searchLink fieldCode="AR" term="%22Moreno+Escobar%2C+Jesús+Jaime%22">Moreno Escobar, Jesús Jaime</searchLink><relatesTo>2</relatesTo><i> jmorenoe@ipn.mx</i><br /><searchLink fieldCode="AR" term="%22Coria+Páez%2C+Ana+Lilia%22">Coria Páez, Ana Lilia</searchLink><relatesTo>3</relatesTo><i> acoria@ipn.mx</i>
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  Data: <searchLink fieldCode="JN" term="%22GeSec%3A+Revista+de+Gestao+e+Secretariado%22">GeSec: Revista de Gestao e Secretariado</searchLink>. 2025, Vol. 16 Issue 5, p1-17. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=186367329
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.7769/gesec.v16i5.4927
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      – Code: spa
        Text: Spanish
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        PageCount: 17
        StartPage: 1
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      – TitleFull: Impacto en los Costos de las Acciones Innovadoras de Marketing en la Gestión de Productos y en las Preferencias de Compra Infantil en México.
        Type: main
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            NameFull: Pérez Franco, Verónica de Jesús
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            NameFull: Moreno Escobar, Jesús Jaime
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            NameFull: Coria Páez, Ana Lilia
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            – D: 01
              M: 07
              Text: 2025
              Type: published
              Y: 2025
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              Value: 21789010
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              Value: 16
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              Value: 5
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            – TitleFull: GeSec: Revista de Gestao e Secretariado
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