Bibliographic Details
| Title: |
De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra. |
| Alternate Title: |
From Brand Trust to Purchase: Omnichannel Experience, Brand Trust, and Purchase Intention. |
| Authors: |
Guzmán Martínez, Francisco Jesús1 paco.guzman@tec.mx, Castro Calvo, Ana Valeria1 avaleria.calvo@tec.mx, González Salgado, Lizet Marina1 avaleria.calvo@tec.mx |
| Source: |
Investigación Administrativa. ene-jun2025, Vol. 54 Issue 135, p1-18. 18p. |
| Database: |
Academic Search Ultimate |
