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De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra.

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Title: De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra.
Alternate Title: From Brand Trust to Purchase: Omnichannel Experience, Brand Trust, and Purchase Intention.
Authors: Guzmán Martínez, Francisco Jesús1 paco.guzman@tec.mx, Castro Calvo, Ana Valeria1 avaleria.calvo@tec.mx, González Salgado, Lizet Marina1 avaleria.calvo@tec.mx
Source: Investigación Administrativa. ene-jun2025, Vol. 54 Issue 135, p1-18. 18p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Investigación+Administrativa%22">Investigación Administrativa</searchLink>. ene-jun2025, Vol. 54 Issue 135, p1-18. 18p.
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