De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra.
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| Title: | De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra. |
|---|---|
| Alternate Title: | From Brand Trust to Purchase: Omnichannel Experience, Brand Trust, and Purchase Intention. |
| Authors: | Guzmán Martínez, Francisco Jesús1 paco.guzman@tec.mx, Castro Calvo, Ana Valeria1 avaleria.calvo@tec.mx, González Salgado, Lizet Marina1 avaleria.calvo@tec.mx |
| Source: | Investigación Administrativa. ene-jun2025, Vol. 54 Issue 135, p1-18. 18p. |
| Database: | Academic Search Ultimate |
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