La propuesta de valor en la comercialización de bebidas y refrescos.

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Title: La propuesta de valor en la comercialización de bebidas y refrescos.
Alternate Title: The value proposal in the marketing of beverages and soft drinks.
A proposta de valor no marketing de bebidas e refrigerantes.
Authors: Martínez Pérez, Yasiel1 yasiel.martinez@ebrpr.alinet.cu, Pérez Martínez, Jineht2 jperezm@upr.edu.cu, de la Nuez Hernández, Diana2 diana@upr.edu.cu, Ameneiro Torres, María Consuelo3 consuelo@ceec.uh.cu
Source: Cooperativismo y Desarrollo (COODES). sep-dic2024, Vol. 12 Issue 3, p1-23. 23p.
Database: Academic Search Ultimate
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Header DbId: asn
DbLabel: Academic Search Ultimate
An: 186558329
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: La propuesta de valor en la comercialización de bebidas y refrescos.
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  Data: The value proposal in the marketing of beverages and soft drinks.<br />A proposta de valor no marketing de bebidas e refrigerantes.
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  Data: <searchLink fieldCode="AR" term="%22Martínez+Pérez%2C+Yasiel%22">Martínez Pérez, Yasiel</searchLink><relatesTo>1</relatesTo><i> yasiel.martinez@ebrpr.alinet.cu</i><br /><searchLink fieldCode="AR" term="%22Pérez+Martínez%2C+Jineht%22">Pérez Martínez, Jineht</searchLink><relatesTo>2</relatesTo><i> jperezm@upr.edu.cu</i><br /><searchLink fieldCode="AR" term="%22de+la+Nuez+Hernández%2C+Diana%22">de la Nuez Hernández, Diana</searchLink><relatesTo>2</relatesTo><i> diana@upr.edu.cu</i><br /><searchLink fieldCode="AR" term="%22Ameneiro+Torres%2C+María+Consuelo%22">Ameneiro Torres, María Consuelo</searchLink><relatesTo>3</relatesTo><i> consuelo@ceec.uh.cu</i>
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  Data: <searchLink fieldCode="JN" term="%22Cooperativismo+y+Desarrollo+%28COODES%29%22">Cooperativismo y Desarrollo (COODES)</searchLink>. sep-dic2024, Vol. 12 Issue 3, p1-23. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=186558329
RecordInfo BibRecord:
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      – Code: spa
        Text: Spanish
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        PageCount: 23
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      – TitleFull: La propuesta de valor en la comercialización de bebidas y refrescos.
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          Name:
            NameFull: Martínez Pérez, Yasiel
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            NameFull: Pérez Martínez, Jineht
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            NameFull: de la Nuez Hernández, Diana
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            NameFull: Ameneiro Torres, María Consuelo
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            – D: 01
              M: 09
              Text: sep-dic2024
              Type: published
              Y: 2024
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              Value: 12
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