MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.

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Bibliographic Details
Title:	MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.
Authors:	RAMÍREZ BARREDO, BELÉN¹, GUERRERO GONZÁLEZ-VALERIO, BEATRIZ²
Source:	Visual Review. 2025, Vol. 17 Issue 4, p173-184. 12p.
Database:	Academic Search Ultimate

Description
ISSN:	26959631
DOI:	10.62161/revvisual.v17.5875