View in EDS PDF Full Text

MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.

Saved in:
Bibliographic Details
Title: MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.
Authors: RAMÍREZ BARREDO, BELÉN1, GUERRERO GONZÁLEZ-VALERIO, BEATRIZ2
Source: Visual Review. 2025, Vol. 17 Issue 4, p173-184. 12p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 187298003
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22RAMÍREZ+BARREDO%2C+BELÉN%22">RAMÍREZ BARREDO, BELÉN</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22GUERRERO+GONZÁLEZ-VALERIO%2C+BEATRIZ%22">GUERRERO GONZÁLEZ-VALERIO, BEATRIZ</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Visual+Review%22">Visual Review</searchLink>. 2025, Vol. 17 Issue 4, p173-184. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=187298003
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.62161/revvisual.v17.5875
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 173
    Titles:
      – TitleFull: MARKETING, NARRATIVE AND BRAND STRATEGY IN REAL TIME: The Case of #zarastreaming.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: RAMÍREZ BARREDO, BELÉN
      – PersonEntity:
          Name:
            NameFull: GUERRERO GONZÁLEZ-VALERIO, BEATRIZ
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: 2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 26959631
          Numbering:
            – Type: volume
              Value: 17
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Visual Review
              Type: main
ResultId 1