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Research on the impact path of virtual streamers characteristics on agricultural product consumers' purchase intention.

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Bibliographic Details
Title: Research on the impact path of virtual streamers characteristics on agricultural product consumers' purchase intention.
Authors: Jiang, Lin1 (AUTHOR) 379024429@qq.com, Li, Min1 (AUTHOR)
Source: PLoS ONE. 8/21/2025, Vol. 20 Issue 8, p1-16. 16p.
Database: Academic Search Ultimate
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Description
ISSN:19326203
DOI:10.1371/journal.pone.0330021