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RESEARCH TRENDS IN MARKETING IN THE CURRICULUM: A BIBLIOMETRIC APPROACH AND SYSTEMATIC LITERATURE REVIEW.

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Title: RESEARCH TRENDS IN MARKETING IN THE CURRICULUM: A BIBLIOMETRIC APPROACH AND SYSTEMATIC LITERATURE REVIEW.
Authors: GARCÉS GIRALDO, LUIS FERNANDO1 lgarces@continental.edu.pe, CAMILA BERMEO-GIRALDO, MARIA2 mariabermeo@itm.edu.co, GIRALDO ZULUAGA, CONRADO3 conrado.giraldo@upb.edu.co, VELÁSQUEZ OCHOA, JOSÉ ALEXANDER4 jose.velasquez46@tdea.edu.co, VALENCIA-ARIAS, ALEJANDRO2,5 javalenciar@gmail.com, VALENCIA ARIAS, JACKELINE6 javalenca.a@gmail.com, SUAREZ PIZZARELLO, MARIANELLA ALICIA1 msuarezp@continental.edu.pe, GARCÍA ARANGO, DAVID ALBERTO7 investigacion@administrativemc.com
Source: TPM: Testing, Psychometrics, Methodology in Applied Psychology. 2025 Supplement, Vol. 32, p601-622. 22p.
Database: Academic Search Ultimate
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              Text: 2025 Supplement
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