EMOTIONAL IMPACT OF BRANDED CONTENT AND TRADITIONAL ADVERTISING FROM A NEUROSCIENCE PERSPECTIVE.

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Bibliographic Details
Title:	EMOTIONAL IMPACT OF BRANDED CONTENT AND TRADITIONAL ADVERTISING FROM A NEUROSCIENCE PERSPECTIVE.
Authors:	RODRÍGUEZ-RABADÁN BENITO, MARÍA¹ maria.rodriguez-rabadan@unir.net, CALUORI FUNES, ROMINA¹ romina.caluori@unir.net, ROMANO DE PEDRO, CARMEN² carmen.romano@uva.es
Source:	Visual Review. 2025, Vol. 17 Issue 6, p95-108. 14p.
Database:	Academic Search Ultimate

Description
ISSN:	26959631
DOI:	10.62161/revvisual.v17.5949