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EMOTIONAL IMPACT OF BRANDED CONTENT AND TRADITIONAL ADVERTISING FROM A NEUROSCIENCE PERSPECTIVE.

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Title: EMOTIONAL IMPACT OF BRANDED CONTENT AND TRADITIONAL ADVERTISING FROM A NEUROSCIENCE PERSPECTIVE.
Authors: RODRÍGUEZ-RABADÁN BENITO, MARÍA1 maria.rodriguez-rabadan@unir.net, CALUORI FUNES, ROMINA1 romina.caluori@unir.net, ROMANO DE PEDRO, CARMEN2 carmen.romano@uva.es
Source: Visual Review. 2025, Vol. 17 Issue 6, p95-108. 14p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Visual+Review%22">Visual Review</searchLink>. 2025, Vol. 17 Issue 6, p95-108. 14p.
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        Value: 10.62161/revvisual.v17.5949
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      – Code: eng
        Text: English
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      – TitleFull: EMOTIONAL IMPACT OF BRANDED CONTENT AND TRADITIONAL ADVERTISING FROM A NEUROSCIENCE PERSPECTIVE.
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              Text: 2025
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              Y: 2025
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              Value: 17
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              Value: 6
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