Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024).
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| Title: | Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024). |
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| Alternate Title: | İnteraktif Pazarlama Dergisinin Yirmi Sekiz Yılı: Retrospektif Bir Değerlendirme (1997-2024). |
| Authors: | BAŞ, Yonca Nilay1 yoncanilaybas@iuc.edu.tr |
| Source: | Trends in Business & Economics. Oct2025, Vol. 39 Issue 4, p500-514. 15p. |
| Database: | Academic Search Ultimate |
| ISSN: | 28222652 |
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| DOI: | 10.16951/trendbusecon.1638968 |
