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Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024).

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Title: Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024).
Alternate Title: İnteraktif Pazarlama Dergisinin Yirmi Sekiz Yılı: Retrospektif Bir Değerlendirme (1997-2024).
Authors: BAŞ, Yonca Nilay1 yoncanilaybas@iuc.edu.tr
Source: Trends in Business & Economics. Oct2025, Vol. 39 Issue 4, p500-514. 15p.
Database: Academic Search Ultimate
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  Data: Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024).
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  Data: İnteraktif Pazarlama Dergisinin Yirmi Sekiz Yılı: Retrospektif Bir Değerlendirme (1997-2024).
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  Data: <searchLink fieldCode="AR" term="%22BAŞ%2C+Yonca+Nilay%22">BAŞ, Yonca Nilay</searchLink><relatesTo>1</relatesTo><i> yoncanilaybas@iuc.edu.tr</i>
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  Data: <searchLink fieldCode="JN" term="%22Trends+in+Business+%26+Economics%22">Trends in Business & Economics</searchLink>. Oct2025, Vol. 39 Issue 4, p500-514. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=189509373
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        Value: 10.16951/trendbusecon.1638968
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 500
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      – TitleFull: Twenty-Eight Years of the Journal of Interactive Marketing: A Retrospective Overview (1997- 2024).
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              Text: Oct2025
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