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How Does the Feeling of Presence Affect Purchase Intention in Livestream Shopping in Vietnam? Mediation Role of Mind Perception, Arousal, and Perceived Value.

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Title: How Does the Feeling of Presence Affect Purchase Intention in Livestream Shopping in Vietnam? Mediation Role of Mind Perception, Arousal, and Perceived Value.
Authors: Tran, Thi-Trang1 tt.trang@hutech.edu.vn, Huynh, Ngoc-Anh1 hn.anh@hutech.edu.vn, Le, Thi-Bich-Diep1 ltb.diep@hutech.edu.vn
Source: International Journal of Technology, Knowledge & Society: Annual Review. Dec2025, Vol. 21 Issue 2, p125-150. 26p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Technology%2C+Knowledge+%26+Society%3A+Annual+Review%22">International Journal of Technology, Knowledge & Society: Annual Review</searchLink>. Dec2025, Vol. 21 Issue 2, p125-150. 26p.
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        Value: 10.18848/1832-3669/CGP/v21i02/125-150
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      – TitleFull: How Does the Feeling of Presence Affect Purchase Intention in Livestream Shopping in Vietnam? Mediation Role of Mind Perception, Arousal, and Perceived Value.
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              Text: Dec2025
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