How Does the Feeling of Presence Affect Purchase Intention in Livestream Shopping in Vietnam? Mediation Role of Mind Perception, Arousal, and Perceived Value.
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| Title: | How Does the Feeling of Presence Affect Purchase Intention in Livestream Shopping in Vietnam? Mediation Role of Mind Perception, Arousal, and Perceived Value. |
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| Authors: | Tran, Thi-Trang1 tt.trang@hutech.edu.vn, Huynh, Ngoc-Anh1 hn.anh@hutech.edu.vn, Le, Thi-Bich-Diep1 ltb.diep@hutech.edu.vn |
| Source: | International Journal of Technology, Knowledge & Society: Annual Review. Dec2025, Vol. 21 Issue 2, p125-150. 26p. |
| Database: | Academic Search Ultimate |
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