Bibliographic Details
| Title: |
Innovación estratégica en la promoción de series televisivas en redes sociales: fases y tácticas. |
| Alternate Title: |
Strategic innovation in the promotion of television series on social media: phases and tactics. |
| Authors: |
Maroto-González, Isaac1 isaac.maroto.gonzalez@usc.es, Alvarez, Martín Vaz1 martin.vaz.alvarez@usc.gal, Fieras-Ceider, César1 cesar.fieiras.ceide@usc.es |
| Source: |
Observatorio (OBS*). 2025, Vol. 19 Issue 3, p107-126. 20p. |
| Database: |
Academic Search Ultimate |
