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Innovación estratégica en la promoción de series televisivas en redes sociales: fases y tácticas.

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Title: Innovación estratégica en la promoción de series televisivas en redes sociales: fases y tácticas.
Alternate Title: Strategic innovation in the promotion of television series on social media: phases and tactics.
Authors: Maroto-González, Isaac1 isaac.maroto.gonzalez@usc.es, Alvarez, Martín Vaz1 martin.vaz.alvarez@usc.gal, Fieras-Ceider, César1 cesar.fieiras.ceide@usc.es
Source: Observatorio (OBS*). 2025, Vol. 19 Issue 3, p107-126. 20p.
Database: Academic Search Ultimate
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  Data: Innovación estratégica en la promoción de series televisivas en redes sociales: fases y tácticas.
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  Data: Strategic innovation in the promotion of television series on social media: phases and tactics.
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  Data: <searchLink fieldCode="JN" term="%22Observatorio+%28OBS*%29%22">Observatorio (OBS*)</searchLink>. 2025, Vol. 19 Issue 3, p107-126. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=190505646
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        Value: 10.15847/obsobs19320252437
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        Text: Spanish
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              Text: 2025
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