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Brand placement de las marcas de moda en letras de canciones de lengua española.

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Title: Brand placement de las marcas de moda en letras de canciones de lengua española.
Alternate Title: Brand placement of fashion brands in Spanish-language song lyrics.
Modako marken brand placement-a gaztelaniazko abestien letretan.
Authors: Guerrero Navarro, Daniel1 dguerrero@uma.es, Balebona Sánchez, Lucía1
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. jul-dic2025, Vol. 30 Issue 59, p92-105. 14p.
Database: Academic Search Ultimate
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  Data: Brand placement of fashion brands in Spanish-language song lyrics.<br />Modako marken brand placement-a gaztelaniazko abestien letretan.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=190877017
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1387/zer.27753
    Languages:
      – Code: spa
        Text: Spanish
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        PageCount: 14
        StartPage: 92
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      – TitleFull: Brand placement de las marcas de moda en letras de canciones de lengua española.
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            NameFull: Guerrero Navarro, Daniel
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            NameFull: Balebona Sánchez, Lucía
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          Dates:
            – D: 01
              M: 07
              Text: jul-dic2025
              Type: published
              Y: 2025
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              Value: 11371102
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              Value: 30
            – Type: issue
              Value: 59
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            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
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